custom website built on the squarespace platform
NextGen Adhesives, located 30 minutes northwest of Boston in Burlington, Massachusetts, specializes in supplying commercial and custom adhesives to domestic and international customers. Frustrated with their non-responsive, out-of-date website, they desired a website that would supply the technical information their customers require as well as be easy to maintain, mobile responsive and one that their potential customers can easily request samples and interact with. After our initial meeting and evaluation, we focused on building their site around a blog which has their 70+ products housed in there. We strategically categorized and tagged each product so that the search function within Squarespace can be utilized thus their customers can search for products by keyword. We created unique graphics for each category product which coordinated with their brand colors. By reorganizing content and the sites overall design, it led to a more visually appealing landing page experience for visitors as the homepage has a scrolling effect that leads visitors on a journey deeper into their site. Visitors are never left with dead ends, but instead can easily reach out to the staff at NextGen to request samples and lead to new business.
GOALS OF THE NEW SITE INCLUDED:
have a more visual user experience overall by incorporating photos and graphics
incorporate calls to action to request samples are located throughout the site to build new business
customers have the ability for customers to search for technical requirements with ease